An IMPORTANT Business Marketing Tool

You need to be engaged with your bloggers, direct conversations, and market your blog in effective ways. Here, we will look at four key strategies for marketing your blog and turning it into an effective lead-machine.


One of the first strategies serious marketing bloggers use for increasing awareness about their blog is posting comments and becoming engaged in other people’s blogs. Communicating on other people’s blogs allow bloggers to hear your writing voice, allows you to introduce yourself, and creates opportunity for you to express your ideas.

Establish a Strong Foundation

Many companies choose to incorporate a blog into their website. This can not only improve your website’s SEO ranking on search engines like Google, Yahoo, and Bing, but it can also encourage your bloggers to simply and easily view your products. Other companies prefer to have a separate website for their blog. As a rule of thumb, it’s best to have your own URL. Self-hosted blogs like WordPress Blogs allow you to edit and modify themes, formatting, and the outlay of your blogging account. It gives you more control allowing you to create a blog that appeals to your audience.

Make your blog SEO friendly

Many businesses try to increase the SEO ranking on their website by increasing the quality of their website content, inserting quality links, and refining various keywords. Blogs can also be extremely effective for improving your SEO ranking. When posting comments or replies, you can try to insert various keywords (and create conversations about these keywords) into your comments and replies. However, it’s important to remember, if you start inserting keywords into your messages and these keywords sound very awkward or makes the conversation take an unnatural swing in another direction, your posts may begin sounding more like a sales pitch than a blog discussion. Guard against this temptation.

Organize a Seasonal Plan for Your Blog

At the core, your company blog is a type of content marketing. There is a strong need to post information that is interesting, applicable, and up-to-date. To help you organize your products/services around various calendar events (such as seasons, public holidays, and major events) it’s extremely effective to map out when you will discuss various pieces of company information. Have an organized blog calendar ready for when your company will marketing items throughout the year. Magazines are notorious for offering various ideas at specific times of the year and containing a diversity of information like interviews, hot news topics, and major relevant events. Put on a magazine mindset and map out a seasonal blog plan that contains content and will create interesting and relevant conversations.