Blog Your Way to Success Online

A blog is a regularly updated web page that features written content and articles. Starting a blog is a great way to attract audience by sharing quality content. Blogging can also be used as a means of earning an income in your business. I will be sharing with you ways this can be done.

Freelance blogging is a simple way of earning income through blogging. The way it works is you publish quality blog posts on another blog or for a website or newsletter, and they pay you for it. A blog post can be worth anywhere from $5 to $300, depending on the quality of the post, your rank as a freelance blogger and the blogging platform used. Freelance blogging is great if you enjoy writing and creativity.

The second way of earning an income through blogging is the use of Content Marketing. Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience to drive sales.

In other words, you publish blog posts with the intent of attracting customers to make a purchase. The way it works is at the end of a blog post, you have a Call to Action, which is an instruction to the audience for them to take an immediate response, which usually involves a link. This link then takes them to a desired page in which they can learn more or make a purchase.

In order to actually start making sales through blogs, you have to make sure that you define your target audience clearly. If you don’t have a specific target market, then you won’t be able reach out to specific people with needs and wants. You have to target a specific audience so that you can talk to them in a way that identifies and offers a solution to their problems. Otherwise you are just talking to a bunch of people with no specific needs or wants.

Also when you identify your target, you will know where to look for them on internet and where they hang around on social media. You will also know how to address them when talking to them in your blog posts. They will resonate with you more as they read your content, and will be much more interested in what you have to say.

“A blog is merely a tool that lets you do anything from change the world to share your shopping list.”