Choose A Blog Topic

The reason people don’t know what to write about is because they haven’t broken down their options and that is what I am going to take you through now.

Option 1 – Instruct

The first option or should I say purpose of your content, is instructional. You can write about a particular topic and do it in an instructional manner. Now this can be a step by step piece or it can be slightly more general, but these kinds of posts tend to be very structured and created in a way that people can take action steps very easily from it.

Option 2 – Entertain

Sometimes people just want to be entertained, how you choose to do this is entirely up to you. Depending on the niche you are marketing in, entertaining people can be difficult but it can also be easy. Personally I like to include these every now and again, but I try to write in a way that makes people smile anyway, after all what’s the point if you aren’t smiling!
Another option you have is to write a bug bare list. This is one of those lists of things that relate to your niche and aggravate you incessantly.

Option 3 – Re-write content

Re-writing peoples content is fine, but this does not mean you can plagiarise it either. If you are going to do this you need to add your own analysis and points, writing everything in your own style. It is okay to use their ideas and expand on them, you may even want to link to other outside sources that people will find useful. The internet is crying out for content and if you can expand on work that is already out there, then you are doing a great service to people in your niche.

Option 4 – Blog about what you learn

The easiest way of coming out with new content, is to simply write about what you learn. Learning is an ongoing process, you should always be learning new skills. In our case it is learning how to market online, learning advertising skills, sales, content writing, day to day running of the business, the list goes on. The point is every time you learn a new skill which relates to your niche you should write about it. If you are already a fountain of knowledge it shouldn’t be an issue. All you are doing is sharing your expertise within a particular subject, if you aren’t already an expert, make yourself one it’s really that simple.